Canadian Pizza Magazine

Pizza Pizza improves online accessibility

By Canadian Pizza   


May 27, 2011, Toronto – Pizza Pizza is partnering with eSSENTIAL Accessibility to help extend its service to Canadians with physical disabilities.

The company is the first major quick service restaurant chain to join the initiative, which is part of a Disability Community Involvement initiative sponsored by March of Dimes Canada.

eSSENTIAL Accessibility and March of Dimes Canada bring organizations together to connect with and empower the disabled community in a meaningful way. eSSENTIAL Accessibility allows organizations to make expensive assistive technology available to all for free, thereby extending access to important online information and services to more Canadians.

“Reaching out to Canadians with physical disabilities and providing this type of convenience is a very important achievement for our business, and the industry as a whole,” said Pat Finelli, chief marketing officer for Pizza Pizza. “Customers can order in our stores, through our central phone number, using the iPhone app or via our website. Now with the launch of eSSENTIAL Accessibility, an important new segment of the market will have a convenient way to order that works within their lifestyle.”


Users can click on icons located on the home page and use assistive technology to order their menu choices.

In a press release, Pizza Pizza explained “The application is available to more than two million Canadians who have difficulty typing, moving a mouse or reading a web page. It is a virtual wheelchair for websites and empowers users with dexterity limitations that arise from a variety of conditions, including stroke, paralysis, arthritis, multiple sclerosis, cerebral palsy and Parkinson’s disease. It can also help individuals who have difficulty reading because of literacy deficiencies, limited English proficiency, dyslexia or a mild visual impairment.”

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