Canadian Pizza Magazine

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Pizza Pizza helps Winnipeg community food mission


October 15, 2009
By Canadian Pizza

October 15, 2009, Toronto – Pizza Pizza has made a significant charitable donation to aid a Transcona woman by replacing the van used by her 'Feed My Lambs' food mission.

The van was destroyed in a fire ruled to be arson by police.

In May, Hilde Purdy had a fire destroy her garage. Four freezers and a refrigerator containing roughly $15,000 worth of food were destroyed. The worst loss, however, was the new delivery van that she had purchased, with a loan, about a month before. Purdy's community work, providing meals three times a week to the hungry in the Winnipeg downtown core, is well regarded and Pizza Pizza stepped in to help her out.

"Community involvement is a big part of our culture at Pizza Pizza" said Pat Finelli, Pizza Pizza's chief marketing officer. "It's tough for a new member of the community, like Pizza Pizza, to see something, like arson, negatively impact a well-intentioned person who is affecting positive change with humble means and actions – we had to help."

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The money that Pizza Pizza donated will go towards the cost of a new van – it's a generous contribution that means a lot to Purdy. "People and organizations like Pizza Pizza have really stepped up and shown me support in a variety of different ways," said Purdy. "It's what community is all about. This generous donation, from Pizza Pizza, brought tears to my eyes and has really helped me recover from the fire. I know that my 'lambs' will appreciate it."