Canadian Pizza Magazine

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Pizza Pizza gives slice for devices through April


April 2, 2012
By Marketwire.com

April 2, 2012, Toronto – Throughout the month of April, Pizza Pizza's traditional restaurant
locations are trading slices for unused cell phones or handheld devices.

April 2, 2012, Toronto – Throughout the month of April, Pizza Pizza's traditional restaurant
locations are trading slices for unused cell phones or handheld devices.
Now in its eighth year, the company's Cells for Slices program
encourages people to recycle their unused devices, which are often not
disposed of properly. All of the proceeds collected from this initiative
benefit Food Banks Canada as part of its Phones for Food program.

"The Cells for Slices program is a win for everyone," said Pat
Finelli, chief marketing officer for Pizza Pizza. "It reminds people of
the need to be environmentally responsible and that doing so can be a
real positive experience."

As innovations in technology increase, so do consumers'
desire to keep pace with the latest trends. While many may not want to
use their normal garbage to dispose of their old or unused devices, most
are simply unaware of safer alternatives for dealing with this waste.

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Cell phones and smart phones contain hazardous substances
that are harmful to the environment if not recycled responsibly by an
approved electronic waste recycler. The collection of these devices and
subsequent processing of materials, through the Cells for Slices
program, not only curb these environmental threats, but they raise funds
for an important cause. Each device will help to raise funds for Food
Banks Canada.

"With over 851,000 people visiting a food bank monthly, we
depend on the support and generous donations from the business community
and the Canadian public," said Katharine Schmidt, executive director at
Food Banks Canada. "The Cells for Slices program is an initiative that
helps Food Banks Canada raise funds that are invested in national
programs to support food banks across the country."

Through its Cells for Slices program, Pizza Pizza has helped
to recycle more than 5,600 used mobile devices since 2004. Restaurants
in Ontario, Winnipeg and Regina will be participating in the campaign.