Canadian Pizza Magazine

Pizza Pizza gearing up for the big game

January 19, 2012
By Canadian Pizza

pizzapizzabuffaloJanuary 19, 2012, Toronto – Pizza Pizza is optimistic that sports fans will continue to gather around a pizza or wings to enjoy the biggest football game of the year.

In addition to logistical preparations at call centres, national promotions and advertising, Pizza Pizza is introducing buffalo-style menu items that include a new buffalo chicken pizza and sauced and tossed buffalo chicken wings, available at all traditional Pizza Pizza locations in Ontario, Quebec, Manitoba and Saskatchewan.
“Wherever people gather, there’s a pretty good chance someone is considering ordering a pizza and wings,” said Pat Finelli, chief marketing officer for Pizza Pizza. “The Super Bowl may be about sports, but the parties are about friendship and camaraderie, and that’s where our product comes into play. Pizza and party favourites like chicken wings bring people together and can lighten up the mood at any gathering.”

The buffalo-style additions join Pizza Pizza’s other new menu items just launched: a chili dish prepared with seasoned ground beef, kidney beans, green peppers and simmered with tomatoes, and a classic poutine dish with fresh-cut fries, beef gravy and real cheese curds. Both menu items available for walk-in only and priced at $3.99 each.
The Super Bowl, which will be played in Indianapolis, Ind., on Feb. 5, is traditionally the second busiest day of the year for Pizza Pizza. The company expects to see over 28,000 orders processed during the peak hours of 4 p.m. and 6 p.m.
To beat the rush, Pizza Pizza recommends that customers place their orders online in advance of game day. Last year, the company’s restaurants across Canada sold over 40,000 pizzas and 200,000 chicken wings – the chain’s most popular menu items for the big game.