Canadian Pizza Magazine

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Pizza Pizza expands to Mexico


Toronto – Pizza Pizza Ltd. announced it will establish a Master Franchise Agreement with Key Spot Group/GrünCorp, based in Guadalajara, Mexico.

GrünCorp, through its affiliated company Key Spot Group (KSG), will be the master franchisee for Mexico, responsible for developing and growing the restaurants in the country.

“We are excited to introduce pizza lovers in Mexico to our innovative and unique offering. Our wide assortment of pizzas, signature chicken products and famous slices is a proven formula that we look forward to bringing to new markets.” said Paul Goddard, president and chief executive officer of Pizza Pizza Ltd. “Appeal for pizza continues to grow in Mexico and we believe our delicious food and great value will connect well with Mexican consumers. Our partner, KSG/GrünCorp, is a long-standing, highly reputable business leader in Mexico, with deep expertise in restaurants and real estate, and we are proud to be working alongside their experienced team.”

“We are thrilled to partner with Pizza Pizza, a quick-service pizza industry leader in Canada and we are very confident that together we will have great success in the Mexican market,” said Ricardo Aldrete, president and chief executive officer of GrünCorp.

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“I am sure our restaurants will be a big success in Mexico. The Mexican market is ready for a new player in this segment,” said Nataly Valdez, chief executive officer at Key Spot Group.

Pizza Pizza Limited was founded in 1967 in Toronto and has more than 730 restaurants across Canada. In 2007, Pizza Pizza acquired the Pizza 73 brand, and operates over 100 locations, primarily in Alberta.

GrünCorp is a Guadalajara-based group that has multiple companies dedicated to real estate development, commercial development and hospitality projects with international chains like IHG.

KSG is GrünCorp’s food and beverage affiliate and operator. KSG operates Arby’s in Mexico as well as in-house brand, “Papas Topper.”