Canadian Pizza Magazine

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Pizza Pizza and Pizza 73 spread smiles through fundraiser for Children’s Miracle Network




April 16, 2009, Toronto – Pizza Pizza and
Pizza 73 are getting the dough ready for a special fundraiser and promotional
recipe that will benefit children’s hospitals across Canada. 



The Slices for Smiles campaign, which runs
from April 27 to May 3 in more than 430 participating Pizza Pizza and Pizza 73
locations, is expected to play a significant part in raising more than $100,000
for the Slices for Smiles Foundation this year, which in turn will donate the
funds to Children’s Miracle Network.

For one week, customers can enjoy hot and
freshly made pizza at a discounted price with a percentage of the proceeds
going directly to the Slices for Smiles Foundation. This is the first time
Pizza Pizza and Pizza 73 have offered the program to customers in western
Canada.

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Pizza Pizza locations, in addition to
providing value menu offerings, will also be employing several other fundraising
channels, including donation options for online and call centre orders, the
sale of Children’s Miracle Network balloons in-store with bounce back offers to
consumers and coin donation boxes. Children’s Miracle Network is confident
Canadians will show a healthy and generous appetite for the campaign’s deals
and the ease with which they can give back to their local children’s hospital.

“One in four children in Canada will visit
a children’s hospital every year,” said John Hartman, chief international officer
for Children's Miracle Network.  “We and
our member hospitals are grateful for Pizza Pizza and Pizza 73’s commitment to
helping raise much-needed funds for sick and injured children across the
country.”

As part of the week-long event, all traditional
Pizza Pizza restaurants in Canada will be offering cheese slices to consumers
for $1.75, and medium cheese or pepperoni pizzas to walk-in customers for $5.

Twenty-five cents from the sale of each
slice and 50 cents from the sale of each medium pizza will be donated to
Children’s Miracle Network through the Slices for Smiles Foundation.  Customers looking to purchase four or more
medium pizzas can pre-order through the call centre for pick-up. 

In western Canada, Pizza 73 customers will
have the opportunity to purchase 9 inch pepperoni pizzas for a special walk-in
price of $4.99, with 50 cents of each sale going toward the campaign along with
the option to add a donation to online orders.

“Slices for Smiles is based on the simple
foundation that children love pizza,” said Pat Finelli, chief marketing officer
for Pizza Pizza and Pizza 73. “We started the program in 2007 to celebrate our
40th anniversary. Since then, we’ve grown a fair bit with expansion in British
Columbia, Alberta, Saskatchewan and Quebec – so we’re excited to add new
features and additional days to our fundraiser while broadening our support of
hospitals across Canada.”

The monies raised will go toward providing state-of-the-art
care, purchasing specialized equipment, supporting preventative education
programs and pediatric research for Children’s Miracle Network member hospitals
in Canada.

The Slices for Smiles Foundation has raised
more than $200,000 for children’s charities since Pizza Pizza first introduced
the program in October 2007.