Pizza Nova launches tongue-in-cheek campaign
By Canadian Pizza
Features Business and Operations Marketing
July 13, 2009, Toronto – Pizza Nova's new
"Nuthin' But Nova" campaign is being promoted through an integrated
marketing campaign spanning outdoor, radio, print and apparel.
The tongue in cheek campaign features
"confessions" – text-only messages like "My zucchini's better
than your zucchini", "I love it in the morning" and "I want
onions…but only if you want onions". They are consistent in design and
complemented by the Nuthin' But Nova tag.
"The economic climate that is upon us
has brought everyone's lowest ticket item to the forefront," says director
of marketing, Stephanie Angelone "…and it's refreshing to feature
communication that is devoid of a price tag."
The Nuthin' but Nova billboard, transit,
print and radio campaign began last week and features a rotation of various
messages. While the Pizza Nova Taste Patrol sampling team serves up fresh, full
slices of Pizza Nova specialty pizzas at busy intersections across the
province, sporting and distributing the Nuthin' But Nova T-shirts from their
branded vehicle.
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