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Pizza Nova launches ‘That’s Amore Pizza for Kids’ fundraiser in support of Variety Ontario


Toronto – Pizza Nova kicked off the start of its 23rd annual “That’s Amore Pizza for Kids” campaign in support of Variety – The Children’s Charity of Ontario.

Fifty cents from each dip purchased in May will be donated to support children’s programming. Longstanding partners – Pizza Nova and Variety Ontario – kicked off their campaign today at Variety Village in Scarborough, Ont., in the company of some of the charity’s brand ambassadors.

“Pizza almost always puts a smile on the face of children,” said Domenic Primucci, president of Pizza Nova. “But we’re learning that dips are not far behind when it comes to enjoyment and popularity. We’re as committed to Variety today as we were when we first connected more than 23 years ago. We encourage everyone to add a dip to their order and support the campaign and ultimately the kids.”

Pizza Nova is also launching a homemade Dill & Chive dip to support the campaign. Last year, the campaign raised more than $200,000, bringing the total funds donated by Pizza Nova to Variety to more than $2 million.

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Domenic Primucci, president of Pizza Nova, Karen Stintz, president and CEO of Variety, and singer, Roberta Battaglia and friends kick off the 2022 Pizza Nova That’s Amore Pizza for Kids campaign, May 2, at Variety Village in Scarborough, Ont. Photo: Kaj Larsen

“We could not be more thankful and grateful for Pizza Nova’s support over the years”, said Karen Stintz, president and CEO of Variety. “Their support speaks for itself but, beyond that, it’s the personal commitment that their leadership, franchisees and staff show us each year that leaves us almost speechless.”

For more than 70 years, Variety has helped generations of people come together to find support, get healthier and make friends for life. This year’s event will not only raise funding for programming but will generate awareness on the importance of breaking down barriers to participation and fostering accessibility and inclusiveness for kids and their families across Ontario.

“Although many of our activities were restricted over the past few years, the support we’ve received from Pizza Nova has not stopped – not for a minute,” Stintz said.