Pizza Nova’s new look proves that true marketing
includes history, heritage, personal identity and the celebration of
expanding success.
Pizza Nova’s new look proves that true marketing includes history, heritage, personal identity and the celebration of expanding success.
Pizza Nova invested several years considering the possibilities of its first image change since the company was launched in 1963.
“The result is a strong local pizzeria impression for an entire chain- an updated look that more effectively conveys our commitment to the quality of the products that we serve, while maintaining our Italian heritage,” said Marketing Director Stephanie Angelone.
Working with Burdifilek Interior Design and Concrete Design Communications Inc., the re-design is all-inclusive, with an updated store design, highlighted in a new website in English and French, signage, marketing materials, packaging and pizza boxes.
Pizza Nova’s new image also celebrates the company’s overall growth to more than 120 stores in 2007, including its first venture outside Ontario with four new locations in Quebec and several more slated to open later this year.
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