Canadian Pizza Magazine

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Pizza Nova granted right to serve Focaccia Barese


April 20, 2012
By Canadian Pizza

April 20, 2012, Toronto – After months of travelling back and forth from
Bari, Italy to Toronto, coupled with extensive training and approval by
the Bari Consortium, Pizza Nova has been granted the exclusive rights
to serve the protected Focaccia Barese to Canadians.

April 20, 2012, Toronto – After months of travelling back and forth from Bari, Italy to Toronto, coupled with extensive training and approval by the Bari Consortium, Pizza Nova has been granted the exclusive rights to serve the protected Focaccia Barese to Canadians.

Focaccia Barese (pronounced "fo'kkat-cha ba'ree-zeh") is an oven-baked Italian bread that is related to pizza, but definitely not considered the same. Focaccia Barese is the particular type of Focaccia made famous by the people of Bari in the 1800s. It is an honoured and protected recipe that accounts for precise ingredients of specific quality and traditional method of preparation.

Focaccia Barese is an I.G.P product, which stands for Protected Geographical Indication and is a legal framework defined in European Union law to protect regional foods. Protected Geographical Indication protects the reputation of regional foods, promotes rural agricultural activity, eliminates unfair competition, and eliminates the misleading of consumers by non-genuine products that may be of inferior quality or of a different flavour.

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This product launch was revealed Wednesday at a press conference held at Toronto's Wychwood Barns, where member of the Barese Consortium were present. The Focaccia Barese is today available to all Pizza Nova customers. Buon Appetito!