Canadian Pizza Magazine

Pizza Nova expands grocery lineup

By Canadian Pizza   


Toronto – In response to its communities’ heightened demand for online groceries, southern Ontario pizza chain Pizza Nova has expanded its grocery assortment.

In addition to the Primucci grocery products that were already available in the store and via delivery, Pizza Nova is now selling fresh produce and Italian grocery staples. It has rebranded the category name from Primucci products to Grocery Mercato.

According to a news release from the Ontario chain, customers can order a one-kilogram bag of flour and other groceries with their pizza at any of the 140 locations. Salad components, such as fresh lettuce, tomatoes, onions, mushrooms and green peppers, can be purchased online, along with Primucci Extra Virgin Olive Oils, dried pasta, soppressata salami and grated Parmagiano.

Customers will be able to get these essentials within the same time frame that they would get their pizzas delivered, the company said.

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