Canadian Pizza Magazine

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Pizza Hut franchisee to sell digital DVDs


March 25, 2010
By Canadian Pizza

March 25, 2010, U.S. – After partnering with EntertainmentXpress, Aurora Huts, operator of 155 Pizza Hut locations, will be offering its hungry customers the option of renting or purchasing digital movies when picking up their pizza.

EntertainmentXpress will set up kiosks in the Pizza Hut locations that will allow consumers to buy or rent movies and games.
 
"A new trend and pattern of consumer behaviour in targeted entertainment distribution is emerging as the population changes its media-buying behaviour, allowing retailers such as Pizza Hut to provide real estate for kiosk locations in order to maintain and increase their own sales," said EntertainmentXpress CEO Garrett Cecchini. "Our core business model is to provide demographically targeted digital entertainment and adverting solutions intended to create sales lift for our retail partners."
 
EntertainmentXpress plans to work with Pizza Hut on developing a "pizza and a movie" strategy, integrating with the restaurant's POS, phone and website ordering systems.
 
"This could represent a huge marketing and sales advantage to Pizza Hut while differentiating them from current competitors," said Imran Sayeed, vice president of client services for EntertainmentXpress.