Canadian Pizza Magazine

News
Pizza Hut Canada teases customers with promotion


August 3, 2012
By Canadian Pizza

Aug. 3, 2012, Canada – Pizza Hut is tempting Canadians with the mysterious Don't Open Me
challenge. Between now and Sept. 3, Pizza Hut visitors will
receive a prize winning envelope with a simple set of instructions: do not open until September.

Aug. 3, 2012, Canada – Pizza Hut is tempting Canadians with the mysterious Don't Open Me
challenge. Between now and Sept. 3, Pizza Hut visitors will
receive a prize winning envelope with a simple set of instructions: do not open until September.

Every envelope is a winner, but only if it stays sealed until September when it's returned to a dine-in Pizza Hut restaurant and unlocked by a Pizza Hut manager.

"Research has proven that there is a circuit in the human
brain that gives us the ability to say no to immediate gratification if
it means holding off for a bigger reward," says Beverley D'Cruz, director of marketing at Pizza Hut Canada. "The fun part will be seeing
how many Pizza Hut fans actually can."

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Envelopes are being distributed with the purchase of any
Pepsi beverage at dine-in Pizza Hut locations between now and September
3, 2012. They can only be unlocked by a Pizza Hut manager between
Sept. 4 and Oct. 31 at any dine-in Pizza Hut location.
There is more than $1 million in
available prizes, including home entertainment systems, gift cards, food
prizes, travel vouchers and a family vacation
for four.

For more information visit www.PizzaHut.ca.