Canadian Pizza Magazine

Pizza Hut app stars in iPhone ad

By Emily Bryson York/Ad Age   


September 22, 2009, Chicago, IL – Pizza Hut's iPhone app was shown in an
Apple-sponsored iPhone commercial that aired last night, reports Ad Age. The pizza chain's
app was the first to break in the fast-food sector and was released this past summer.

Ian Wolfman, chief marketer for Pizza Hut's digital agency, IMC2, told Ad Age
that while the marketing agency had planned to speak with Apple and campaign for a
place in one of its commercials, the iPhone creator contacted the pizza
chain first.|READ MORE

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