Canadian Pizza Magazine

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Pizza Hut and Trivial Pursuit partner in Pizza Pursuit board game


Plano, Texas – Pizza Hut International teamed up Hasbro Gaming’s Trivial Pursuit to create a digital trivia game where two grand prize winners will be entered for a chance to win $10,000 each (in local currency). Players in five countries, including Canada, can test their knowledge and compete with others while enjoying a slice of Pizza Hut pizza.

Pizza Pursuit will launch in the U.K. (Nov. 8), Brazil and El Salvador (Nov. 15) and Canada and South Africa (Dec. 1). starting on Nov. 8. The promotion ends on Jan. 31, 2022. To play, customers purchase a Pizza Hut pizza in participating areas, scan the QR code on the box using their smartphone, and test their knowledge for a chance to win. In addition to the cash prize, markets are offering localized prizes and extra entries.

“This iconic collaboration between two brands creates a unique opportunity in bringing entertainment into the homes of family and friends while also enjoying delicious pizza” said Taiya Ryan, director of brand marketing for Pizza Hut International. “Pizza Pursuit is a first of its kind digital experience appealing to all ages, offering a fun way to enjoy a slice of both pizza and trivia, while also having chances to win prizes.”

The game, invented by Canadians Scott Abbot and Chris Haney, can be played individually or with up to six people aged 16 years and older. Questions focus on sport, leisure, arts, film and music, geography, history, everyday fun and pizza! Each correct answer will give players points along with the opportunity to win instant prizes.

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Regionally, the game will feature bonus questions from partners such as Pepsi, Coke and Ben & Jerry’s. The more questions users get right, the more prizes received, and chances to enter to win the grand prize.