Canadian Pizza Magazine

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Pizza Delight’s Atlantic Canada campaign a hit


September 28, 2010
By Canadian Pizza

NEWS HIGHLIGHT

Pizza Delight's Atlantic Canada campaign a hit
Four of Pizza Delight’s top franchisees are starring in local TV commercials featuring the chain’s latest menu additions.

Sept. 28, 2010, Moncton, N.B. – Four of Pizza Delight’s top
franchisees are starring in local TV commercials featuring the chain’s
latest menu additions.

The franchisees, all of whom are based in the Atlantic provinces, share their personal Pizza Delight stories in four 30-second commercials. The ads began running in January 2010 and will continue to air until the end of the year. The ads run one at a time for a period of five to six weeks each across the Atlantic provinces.

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“Pizza Delight restaurants are heavily rooted in their communities and the same is true about our franchisees that own and operate them,” said André Levesque, the chain’s vice president of marketing. “Our franchisees are our best ambassadors and having them star in our latest commercials just seemed like the natural thing to do.”

The ads have generated buzz for the franchise and supported sales. Each menu item featured in the commercials has quickly become a top seller in its product category.

Given the success of the ads, the franchise is considering developing additional ads based on this concept.