Pizza chain starts e-club
By Canadian PizzaFeatures Business and Operations Marketing
February 2, 2010, U.S. – CiCi's Pizza has launched a new e-club that allows franchisees to message their customers on a national and local store level.
The e-club gives franchisees flexibility to target specific groups and provide information on fundraising events, catering opportunities, carry-out specials and more.
"Joining CiCi's e-club will give our guests exclusive access to offers and promotions," said Tom Koenigsberg, brand value officer at CiCi's Pizza. "CiCi's consistently delivers quality at a great value. The establishment of our new e-club will help us build stronger relationships with our guests and allow us to engage with guests who not only love our endless pizza, pasta, salad and dessert buffet, but are also looking for special offers, news and promotions."
Those who join CiCi's e-club at www.cicispizza.com are automatically entered into a draw for one of four roundtrip flights anywhere in the U.S.
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