Canadian Pizza Magazine

News
Pizza box ads feed gambling addicts


November 4, 2008
By Marija Djukic

pizzaNovember 4, 2008 – The Responsible Gambling Council is using pizza box advertising by
Toronto-based Fresh Tracks Media to promote its interactive website for
young adults,

The Responsible Gambling Council is using pizza box advertising by
Toronto-based Fresh Tracks Media to promote its interactive website for
young adults, friends4friends.ca, which offers tips to recognize gambling problems.

The pizza boxes will be distributed to approximately 600,000
Ontarians over the next six to eight weeks as part of a larger media
strategy including on-campus posters, 30-sec TV ads, washroom ads,
online banners and youth-oriented publications by
pizzaFuel Advertising.

The multi-tone ads show a young man seated beside a grey-coloured
"missing" friend with the text reading: "Problem Gambling Can Void a
Friendship." Peter's Cajun Creole Pizza, Pizza Memo, Cora's Pizza, The
Big Slice, Paisano's Pizza and Panini and Cici's Pizza are among the
distributors.

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Fresh Tracks Media has an exclusive partnership with the leading
distributor of pizza boxes in Canada, which provides them with access
to 17 million pie boxes each year.

www.friends4friends.ca