Canadian Pizza Magazine

Pizza 73 double-decker boxes highlight environment

Laura Aiken   


April 8, 2009, Edmonton – When Pizza 73 opened its first
location in 1985, the company embarked on a path of innovation that quickly led
to new products, marketing concepts and its signature double-decker pizza

The boxes have remained to this day a symbol for the brand
and an example of early environmental stewardship. While many customers enjoy
the hot and fresh products inside, what’s on the outside is just as appealing.

The original double-decker pizza boxes are believed to be
the first and only boxes in the Canadian pizza industry to integrate packaging
efficiency, functionality and convenience with environmental sustainability.
Through its two-tiered layers, customers receive two pizzas, or a pizza and a
wing meal, all in one compact container. This distinctive feature uses fewer
materials to serve twice as much food, while reducing the amount of energy and
water needed to create the boxes. Both the pizza and wing boxes are made from
100 per cent recycled materials with 94 per cent of its content coming from
post-consumer fibres.

Pizza 73s double-decker boxes are an example of how you don’t
have to sacrifice performance, convenience or great taste for sustainability,
affirms Pat Finelli, chief marketing officer for Pizza 73. These innovations
are a testament to the entrepreneurial spirit and demonstrate how sustainable
business practices lead to better business and industry leadership.


Last year, Pizza 73 and parent company Pizza Pizza spared
more than 100,000 trees simply by using recycled materials in their boxes. Cardboard
is a thin, stiff material made from paper pulp which is a combination of ridged
(corrugated) materials in between two flat facings. This type of material is
recyclable and naturally biodegradable when it doesn’t contain any food and is
in dry condition.

While many pizza boxes are recyclable, what makes Pizza 73
boxes special is that they have evolved over time to use fewer materials and an
improved grade of corrugated cardboard. Today these boxes are lighter, while
still maintaining the temperature, humidity and freshness of the delectable
meal inside.


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