Business and Operations
Paytronix launches subscription programs for restaurants
By Canadian Pizza
By Canadian Pizza
Paytronix Systems Inc. has introduced a turnkey program to help restaurant brands of all sizes launch and manage a subscription service for their customers.
“Consumers are embracing subscriptions for everything from streaming services to meal kits to razor blades, but until now it’s been limited to offerings from major media and retail brands, and built on custom platforms,” said Andrew Robbins, chief executive officer of Paytronix Systems Inc., a digital guest experience platform. “By removing the barriers to entry, Paytronix Subscriptions makes driving visits and incremental revenue from subscriptions accessible to all.”
“Restaurants are in the middle of a permanent pandemic-driven shift to digital ordering, and subscription programs have already proven to be a powerful purchasing and loyalty tool within ecommerce,” said Lee Barnes, head of data and insights for the company.
As part of the Paytronix digital guest experience platform, Paytronix Subscriptions consolidates all the technology necessary – from payments to emails to analytics and tracking – to launch and manage a program. Paytronix manages the data behind subscriptions, which automates and streamlines the program and makes it easy for marketers to manage and use. Restaurants can identify which parts of their program are successful and then make data-based decisions on how to modify and improve those programs through such options as unlimited monthly offerings, meal passes or per-item programs. Once a guest has enrolled, they are billed on a recurring monthly basis.
“We experimented with a subscription-type offering as part of our rewards program, but we need more functionality to offer something that will truly help us with customer acquisition,” Josephson, senior vice-president and chief marketing officer of Corner Bakery, which has 184 cafes across 23 states and Washington, D.C. “We are looking to truly differentiate ourselves in a crowded market, and we believe that subscriptions are a key part of that strategy moving forward.”
The platform tracks recurring payments, automates messaging for reminders and manages rewards. It also securely handles renewal processing and billing by managing tokenized credit cards.
Paytronix’s analytics are able to track impact and return on investment.