Canadian Pizza Magazine

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Papa Murphy’s boosts online fans with summer sweepstakes


August 27, 2009
By Canadian Pizza

Topics

August 27, 2009, Indianapolis, IN – International take 'n' bake pizza chain Papa Murphy's is building its online fan club with a new sweepstakes that
allows customers to register to win a barbecue when logging on to learn
how to grill a Papa Murphy's take 'n' bake pizza.

Papa Murphy’s “Introduce your Grill to Greatness” campaign has already boosted membership in
the company’s online email loyalty eClub
by more than 10 per cent since launching in-store and online in June.

“This campaign allows us to showcase grilling as a great way to bake
Papa Murphy’s pizza and provides customers a chance to win a world-class
grill,” said Mark Stickler, Papa Murphy’s vice president of brand
marketing in a press release. “By inviting customers who register for the sweepstakes to
join our email eClub, we’ve been able to welcome thousands of new
subscribers.”

The pizza giant’s email campaign is the latest in a series of email
successes for the company that operates more than
1,100 franchised and corporate-owned locations in 32 states and Canada.
Built on ExactTarget’s triggered messaging and dynamic content features, Papa Murphy’s email program automates the sending
of specialized emails that include coupons and product information based
on the subscriber’s location.

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Papa Murphy’s plans to continue boosting its email investment, as it’s
on track to add nearly 100 new stores in the U.S. before year’s end and
will enter new markets next year including Alabama, Florida, Louisiana,
North Carolina, Tennessee and Texas, as well as Las Vegas and Los
Angeles.