October 21, 2011, Louisville, KY – Papa John's is the official pizza sponsor of the National Football League (NFL) in Canada.
The new multi-year deal, announced yesterday, expands Papa John's official sponsorship of the NFL and the Super Bowl beyond the borders of the United States. In 2010, Papa John's signed an agreement through the 2012 season to be the official pizza sponsor of the NFL and Super Bowls XLV, XLVI and XLVII.
The official sponsorship with the NFL in Canada is effective immediately and includes providing Papa John's category exclusivity and rights to use NFL and club logos and trademarks in marketing and advertising. Papa John's currently franchises 53 restaurants throughout Canada.
"The National Football League is growing in Canada, and so is Papa John's, and that makes this deal a win-win-win: for the NFL, Papa John's and our customers," said Andrew Varga, Papa John's chief marketing officer. "Papa John's, our franchises and our customers in the United States have benefitted greatly from our sponsorship of the NFL, and we're confident that expanding our official sponsor status to include Canada will score big for our brand and customers in there."
The NFL has steadily grown its fan base in Canada, including playing preseason and regular season games in the country, the most recent being part of an eight-game series featuring Buffalo, which will host the Washington Redskins on Oct. 30 at Rogers Centre in Toronto.
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