Canadian Pizza Magazine

News
Papa John’s launches Facebook instant ordering in U.S.


July 24, 2017
By Canadian Pizza

Louisville, KY – Papa John’s U.S. Facebook page now features a prominent “Start Order” button that allows the pizza chain’s fans to seamlessly order pizzas, desserts and sides while receiving 25 per cent off regular menu prices by entering the promo code FBIX.

Customers can access Papa John’s Facebook Instant Experience through several entry points so they can order pizza without having to leave the Facebook app. This is done via the brand’s national Facebook page as well as the Timeline’s “Order Food” option, indicated by a hamburger icon. Facebook may soon consider changing that symbol to a slice of pizza.

“The only thing that could make the video of your friend’s new puppy better is a Papa John’s pizza being delivered while you’re watching it,” said Brandon Rhoten, global CMO of Papa John’s, in a news release. “We love that Facebook is giving their two billion active monthly users access to real-world experiences like food ordering, and are proud to be the first national pizza brand on board.”

“Our goal is to meet Papa John’s customers wherever they are,” said Mike Nettles, chief information and digital officer at Papa John’s. “This is core to our strategy for simple, easy ordering for our guests.”

To watch a quick video explaining the instant ordering capability, click here.

In addition to now being the first U.S. pizza brand to allow guests to order pizza instantly through Facebook, the company said, Papa John’s was the first national pizza company with digital ordering at all of its U.S. delivery restaurants in 2001 and the first to launch a nationwide digital rewards program in 2010.