Canadian Pizza Magazine

Features Business and Operations Marketing
Panago sweeps advertising awards


May 15, 2009
By Canadian Pizza

Topics



May 15, 2009, Vancouver, B.C. – Panago
Pizza led the Frankie Awards with 12 wins out of 16 categories at the Canadian
Franchise Association’s (CFA) Frankie Awards in Toronto earlier this month.



Panago’s unique branding, which continues
to set new standards in design for the franchise industry, earned Gold Awards
in Corporate Identity, Brochures (Consumer/Retail), Media Campaign (December’s
Promotion), Package Design (Panago’s Cucina); Silver Awards in Direct
Marketing, Internet Design (Panago.com and Panagofranchise.com), Package Design
(Organic drinking boxes), Brochures (Recipe Book); and Bronze Awards in
Magazine Advertising and Transit/Bus Shelter/Outdoor.

Known for record wins at the Frankies in
previous years, Alex Green, vice president of marketing for Panago, attributes
their success to their unique branding strategy. “We look at every point of
contact with our customers and work to maximize both the clarity and impact of
our communications.  Through tools like
package design, website and media campaigns, we continually work to build a
brand that resonates with our customers and provides an experience not typically
expected in the takeout and delivery category.”

Last year Panago eliminated all added
trans-fats, MSG and artificial flavours and colours from their ingredients,
which provided the basis for one of their winning magazine ad campaigns in
Today’s Parent. Panago also launched an exclusively branded line of products
known as Cucina, which took top awards for package design. 

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