Operators seek to redefine ‘magic’ price points

NEWS HIGHLIGHT

Operators seek to redefine 'magic' price points
As commodity prices threaten to rise, some restaurant companies say value-positioned "magic" price points – lines that define what consumers consider a great deal – are no longer sustainable.

Jan. 25, 2011, United States – As commodity prices threaten to rise,
some restaurant companies say value-positioned "magic" price points –
lines that define what consumers consider a great deal – are no longer
sustainable. | READ MORE