Canadian Pizza Magazine

Ontario’s first craft cannabis beverage available

By Canadian Pizza   

Products New Products cannabis THC

Ontario’s first craft cannabis beverage, Proper, is now on store shelves. With one calorie and zero sugar per serving, it is a sparkling beverage featuring an “uplifting” all-natural lemon-lime flavour and 10 milligrams of THC, the main active ingredient of cannabis.

Created in conjunction with Molecule, licensed cannabis producer, Proper’s nano-emulsification process delivers a consistent flavour profile every time. Flash pasteurized and using Vertosa infusion technology, Proper offers 40 per cent more bioavailability than most products on the market, the company said in a press release.

“We’re fiercely independent and not beholden to or affiliated with corporate cannabis,” said Proper founder and CEO Derek Prentice. “This gives us the freedom to do things our own way – with a passion for superior quality and innovative products that deliver a proven and consistent experience each time.”

Offered at more than 450 stores in the province or through the Ontario Cannabis Store, Proper is available in 355-millilitre cans.


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