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‘Olive You’ campaign highlights new olive varieties from Greece

The Panhellenic Association of Table Olives Processors, Packers and Exporters will showcase new commercial types of the most popular varieties of olives – Halkidiki, Kalamata and Konservolia – at the Gulfood 2020 conference in Dubai.

As part of the association’s “Olive You European Table Olives” campaign, staff at the show will try to identify the perception and consumption habits visitors have towards the European product, including preferred varieties, packaging and commercial types.

The three-year European Union co-financed campaign aims to generate awareness of and demand for European table olives from Greece in Canada and 12 other countries: Germany, Austria, France, United Kingdom, Poland, Sweden, United States, Canada, Russia, Australia, Norway, Saudi Arabia and United Arab Emirates. The campaign, which will run through February 2020, includes advertising, events, master classes, in-store tastings and trade shows.

The Panhellenic Association of Table Olive Processors, Packers and Exporters is a professional association, founded in 1970, that promotes the interests of table olive exporters.