The report, released by Eagle Eye, a software-as-a-service digital marketing provider, reveals a significant shift in Canadian consumer dining habits and their attitudes toward food and beverage brands, presenting new revenue opportunities for Canadian businesses heading into 2019.
Changing Tastes & Flavours: Canadians' Attitudes Toward Food and Beverage Brands Are Changing. Are F&B Operators Moving Fast Enough? suggests that even with the global economy's unpredictability and fast-paced technological developments, the Canadian food and beverage sector has remained resilient.
Based on a survey conducted by Eagle Eye of 2,000 Canadian consumers and over 200 food and beverage professionals, the report looks at the relationship between how consumers engage with establishments across the country, and whether operators are equipped with the right tools and technology to meet those expectations.
Key consumer statistics include:
- 71% have a meal outside of their home up to 10 times per month
- Younger generations and working professionals dine out more frequently, up to 20 times per month
- 62% of consumers spend up to $30 per visit
- 30% of Canadian consumers are currently members of a restaurant loyalty program
- 13% of Canadians use third-party delivery services like Uber Eats to order from restaurants, rather than through the restaurant directl
- 38% of consumers have not received communications from a restaurant brand in the past 3 months
- Only 22% have received a personalized offer to prompt a first time-visit
- 35% have received an offer to prompt a return visit
- 60% of consumers would return for another visit if offered a coupon
- Only 30% of operators use technology, data and insights to identify their customers through promo codes, card payments or loyalty memberships
Read the full report.