Pizza Hut Canada teases customers with promotion

Canadian Pizza
August 03, 2012
By Canadian Pizza
Aug. 3, 2012, Canada – Pizza Hut is tempting Canadians with the mysterious Don't Open Me challenge. Between now and Sept. 3, Pizza Hut visitors will receive a prize winning envelope with a simple set of instructions: do not open until September.

Every envelope is a winner, but only if it stays sealed until September when it's returned to a dine-in Pizza Hut restaurant and unlocked by a Pizza Hut manager.

"Research has proven that there is a circuit in the human brain that gives us the ability to say no to immediate gratification if it means holding off for a bigger reward," says Beverley D'Cruz, director of marketing at Pizza Hut Canada. "The fun part will be seeing how many Pizza Hut fans actually can."

Envelopes are being distributed with the purchase of any Pepsi beverage at dine-in Pizza Hut locations between now and September 3, 2012. They can only be unlocked by a Pizza Hut manager between Sept. 4 and Oct. 31 at any dine-in Pizza Hut location. There is more than $1 million in available prizes, including home entertainment systems, gift cards, food prizes, travel vouchers and a family vacation for four.

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