Aug. 3, 2012, Canada – Pizza Hut is tempting Canadians with the mysterious Don't Open Me
challenge. Between now and Sept. 3, Pizza Hut visitors will
receive a prize winning envelope with a simple set of instructions: do not open until September.
Aug. 3, 2012, Canada – Pizza Hut is tempting Canadians with the mysterious Don't Open Me
challenge. Between now and Sept. 3, Pizza Hut visitors will
receive a prize winning envelope with a simple set of instructions: do not open until September.
Every envelope is a winner, but only if it stays sealed until September when it's returned to a dine-in Pizza Hut restaurant and unlocked by a Pizza Hut manager.
"Research has proven that there is a circuit in the human
brain that gives us the ability to say no to immediate gratification if
it means holding off for a bigger reward," says Beverley D'Cruz, director of marketing at Pizza Hut Canada. "The fun part will be seeing
how many Pizza Hut fans actually can."
Envelopes are being distributed with the purchase of any
Pepsi beverage at dine-in Pizza Hut locations between now and September
3, 2012. They can only be unlocked by a Pizza Hut manager between
Sept. 4 and Oct. 31 at any dine-in Pizza Hut location.
There is more than $1 million in
available prizes, including home entertainment systems, gift cards, food
prizes, travel vouchers and a family vacation
for four.
For more information visit www.PizzaHut.ca.
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