I practise and evaluate all forms of marketing my business – search-engine optimization, online presence, reviews, social media and boosted posts, traditional advertising like radio and phone book, publicity, community support and charity work, etc., etc.!
My best advice to an independent pizza place that is proud of its product and service is to feed people whenever you can, rather than just cutting a cheque!
Here are some examples of what I do, or have done:
- We are a part of many different Welcome Wagon packages that usually goes to new people to our city. They receive a $10 gift certificate.
- We work with many realtors and home builders in town, by giving them discounts on gift certificates, which are usually used for their clients.
- On the first day of college, we give every student who walks by a free slice (usually for about three hours during orientation day).
- At Hurricanes hockey games we feed the volunteers, media and scouts two hours before the game as part of a contra arrangement.
- At University Pronghorns basketball games we feed the "group of the game." The pizzas show up a few minutes into the game and the whole crowd can see it and smell it!
- At Kodiaks college basketball and volleyball games, we feed the volunteers and the staff, and we give away two medium pizzas to the "loudest fans."
- At Bulls baseball games we give two medium pizzas to the "loudest fans," who get to sit in the best seat in the house. We are also on their patio menu.
- We are major sponsors of the local craft beer festival and we are onsite at the event giving out free pizza.
- We work with a local brewery and hand out pizza and beer at a few "Taste of Lethbridge" events throughout the year.
- For golf tournaments or other events we can't actually attend, we usually donate gift certificates, beer growlers and T-shirts.
We also have a pizza trailer, and we probably use that for charity more than we use it for profit:
- We do charity golf tournaments, where every player gets a free slice.
- We do "walk a mile in her shoes," where every participant gets a free slice.
- We do the "walk for MS" every spring, giving each participant a free slice at the end.
- We do many events where a small portion of the sales go to a local charity.