Kraft Foods Inc. recently
announced that it plans to curb its advertising of Oreo cookies,
regular Kool-Aid and other popular snack foods to children under 12 as
part of an effort to encourage better eating habits.
Kraft Foods Inc. recently announced that it plans to curb its advertising of Oreo cookies, regular Kool-Aid and other popular snack foods to children under 12 as part of an effort to encourage better eating habits.
The company also said it would begin labelling food and beverages that meet
certain nutrition criteria with a flag containing the product’s benefits.
The new marketing program comes as food companies are facing rising criticism from some consumer groups and others that they are contributing to obesity in children.
“We’re working on ways to encourage both adults and children to eat wisely by selecting more nutritionally balanced diets,” Kraft senior vice-president Lance Friedmann said in a written statement.
Kraft’s Sensible Solution labelling would appear on products high in nutrients such as fibre or calcium or those determined to be “reduced,” “low,” or “free” in calories, fat, sugar or sodium.
Food such as Kraft 2% Milk Shredded Reduced Fat cheese, Post Shredded Wheat cereal and Crystal Light beverages would receive the flag label, the company said.
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