Canadian Pizza Magazine

CanadaStays partners with Domino’s on Canada’s 150th contest

By Canadian Pizza   

News CanadaStays dominos pizza marketing pizza marketing

Toronto – Vacation rental company and Domino’s Pizza are teaming up for a contest to mark Canada’s 150th birthday.

“A Vacation for Celebration” gives Domino’s customers a chance to win one of 15 trips from CanadaStays or 150 free pizzas and Coca-Cola for a year.

“Canadians are proud to call their country home and love to travel within Canada,” said Jeff Kacmarek, vice-president of marketing at Domino’s. “This is a big year for the country, so we partnered with Canada’s largest vacation rental company to give our customers an exciting way to join the celebrations.”

A 2015 survey commissioned by Leger Marketing on behalf of CanadaStays saw overwhelming support for the Canadian staycation, with 85 per cent of respondents saying they would like to visit a province or territory within Canada over the summer.

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“Between Canada’s 150th birthday celebrations, our weak dollar, and fluctuating travel policies south of the border, 2017 will be a big year for domestic travel,” said Emily Rayson, chief operating officer of CanadaStays. “We’ve already seen a 20 per cent increase in bookings this month compared to the same time last year.”

Canadians are automatically entered to win a free trip when they place their Domino’s pizza order online. Winners will be drawn weekly throughout the contest period, which runs from April 10 to June 18.


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