Canadian Pizza Magazine

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New service explores eating habits of Canadian cannabis users


October 9, 2019
By Canadian Pizza

Toronto – A new service from the NPD Group provides foodservice operators with an in-depth understanding of the eating habits of Canadian cannabis users.

The new data offering, which is being integrated into NPD’s Crest information service, will track consumer behaviour, attitudes, and usage motivators of Canadian cannabis users, the research firm said in a news release.

It comes nearly 12 months after the introduction of the federal Cannabis Act, which effectively legalized the sale and consumption of cannabis in Canada.

When comparing cannabis users to non-users at foodservice, users tend to be younger, with the 34 and under age cohort representing 45 per cent of traffic versus 33 per cent of non-users.

They are also more inclined to make foodservice purchases through retail stores, and less inclined to visit full-service restaurants.

Quickservice patronage, however, remains steady among users. While users eat out at quickservice just as often as the average Crest visitor, their brand preferences vary slightly. They are more inclined to visit quickservice restaurants for pizza, burgers and sandwiches, and less inclined to visit quick-service coffee establishments.

Delivery is popular, as are breakfast sandwiches and hash browns.

Soft drinks, iced tea, smoothies and milkshakes are popular. Alcohol consumption is on par among cannabis users while coffee consumption is lower.

On Nov. 5, the Canadian Restaurant Leadership Summit in Toronto, hosted by the NPD Group and CWB Franchise Finance will include a break-out session on this topic featuring Jon Kamin, chief revenue officer, Lift & Co., and Travis Petersen, president/private chef, the cannabis-infused Nomad Cook.