November 18, 2009, New York, NY – Flightpath, a digital marketing agency, has published Food & Beverage Online Trends, Tools and Best Practices, a free paper that provides a range of digital insights to food and beverage marketing professionals.
"Today's digital landscape is now a clear and critical pathway where food marketers can disseminate exciting food content that has historically been the domain of glossy vertical magazines," said Jon Fox, president of Flightpath. "Our white paper is designed to help our colleagues take advantage of the full range of consumer-engagement opportunities available across a vast array of digital channels, from recipes to usage occasion suggestions."
Available for download at http://www.flightpath.com/digital-insight, the paper explores the latest trends and advances in food and beverage digital design and functionality, with a focus on website best practices, social media engagement techniques and mobile efforts.
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