Canadian Pizza Magazine

News
New interactive blog for pizzerias


February 11, 2010
By Canadian Pizza

February 11, 2010, Nevada, IA – Pizzeria and restaurant professionals who are hungry for new ideas but starved for time can now gain insight from a trusted industry resource by following “Out of the Oven,” a new blog from Burke Corporation.

In less than three minutes, time-strapped operators can sample tasty tidbits about the latest trends, recipes, operations and marketing ideas from the Burke team.

“With our research and development staff, marketing team and sales force working daily to keep up with the latest news and trends in our industry, we amass a large amount of valuable information,” says Liz Hertz, marketing director for Burke Corporation. “We’re pleased to share these insights with operators, along with pictures, videos or links to more information on the subject.”

Out of the Oven features short, easy-to-digest information and the meatiest ideas. Interested operators can go to www.BurkeCorp.com/OutOfTheOven to sign up for updates via RSS feed or e-mail.

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With pages on Facebook, LinkedIn, Twitter, Flickr and YouTube, in addition to the blog, Burke is hoping to promote communication within the industry through social media, and encourages operators to also take advantage of these opportunities.

“We’re marketing our blog posts as ‘fully cooked conversations’ to foster the interactive nature of social media,” Hertz says. “From user polls to reader comments, we hope our posts ignite meaningful exchanges among industry professionals who can share ideas that will help others with their business and provide Burke input on our fully cooked meats.”