New Facebook tool increases brand awareness

October 8, 2009, U.S. – Zpizza, a Laguna Beach-based pizza chain, says it has dramatically increased brand awareness by using GoRecommend, a Facebook application that drives retail location traffic by turning customer experiences into a marketing tool.

GoRecommend was engineered by Empathica Inc., a provider of customer experience management solutions to international brands. It uses an automated referral process: After customers complete a retail experience survey, the GoRecommend engine prompts those who were happy with their experience to make an online recommendation on Facebook. The location-specific content will automatically appear on both a brand’s Facebook fan page and a user’s profile page.
 
"By using GoRecommend, leading U.S. companies like zpizza have already seen an average of more than 5,000 positive brand impressions generated daily," according to a press release from Empathica.