New Brunswick government is on summer tour to promote local food and beverages

Fredericton – The Department of Agriculture, Aquaculture and Fisheries is hitting the road to encourage New Brunswickers to take advantage of the abundance of local food and beverages available across the province.

The department has launched a summer tour program to promote and celebrate the Local Food and Beverages Strategy 2021-2025, a four-year action plan that aims to benefit the agriculture, aquaculture and fisheries sectors across the province and has three core pillars: Grow NB, Buy NB and Feed NB.

“We are lucky to live in a province where so many fresh fruits and vegetables are readily available at this time of year,” said Agriculture, Aquaculture and Fisheries Minister Margaret Johnson. “By supporting local producers and processers we are assured where our food and beverages are coming from, we are helping our local economy and we are also helping to create more local jobs.”

Department staff will be travelling around the province to build awareness and promote the importance of buying local. Photos and videos capturing local success stories within the local food and beverages sector will be shared on the New Brunswick Food & Beverages Facebook page.

The province’s agriculture, aquaculture and fisheries industries deliver more than 50 products to local and export markets. They employ more than 17,000 New Brunswickers in primary production and processing and are a significant contributor to Indigenous, rural and coastal communities and their economies.