April 9, 2015, Toronto – Market research firm BrandSpark International will recognize Canadians’ favourite new quick- and full-service menu items with two awards.
BrandSpark will recognize consumers’ picks for the best new menu items with Best New Menu Item (BNMI) Awards and the best restaurants with its Restaurant Awards.
The BNMI Awards are 100 per cent consumer-voted using a national survey of thousands of Canadians who regularly frequent restaurants. In addition to the award winners, this information will be used to learn about the eating habits of restaurant customers and will be published in the company’s second annual restaurant study.
“The inaugural year for BrandSpark’s Best New Menu Item Awards was a tremendous success, and we continue to build momentum with this new award program. Canadians have been extremely receptive in sharing their thoughts about Canada’s restaurants and learning about the best new menu items and the best restaurants from their fellow Canadians,” said Mark Balthazar, vice-president and partner of BrandSpark International.
“We identified some key QSR trends in the 2014 BrandSpark Restaurant Study, including ‘Canada’s brewing coffee war’ that saw McDonald’s hot on the heels of 2014 winner Tim Hortons; and the ‘better burger movement’ with A&W winning ‘Best-Tasting Burger’ over industry heavyweight McDonald’s,” said Denis Hancock, director, consumer insights.
To be eligible for a 2015 BNMI Award, new menu items must have been launched between Jan. 1, 2014, and Dec. 31, 2014, and have sufficient distribution to find past buyers.
The deadline to register is May 1, 2015, and winners will be announced in the summer of 2015. There is no cost to enter the program. To enter either, visit www.BestRestaurantAwards.com.
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