Canadian Pizza Magazine

COVID-19 Updates Business and Operations Health & Safety Marketing
MaxTV donates advertising on digital screens to support small businesses


March 27, 2020
By Canadian Pizza

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Toronto – With hundreds of Toronto restaurants and bars limited to takeout and delivery due to measures to present the spread of COVID-19, a Canadian provider of condo-based digital notice boards, is offering restaurants and bars in Ontario access to free advertising on their network of digital screens.

MaxTV Media wants to help small local businesses survive the challenging economic times, the company said in a news release.

MaxTV has a network of 1,700 digital screens. With these free ads, restaurants can target local residents with special offers and incentives to mitigate business losses during this difficult time.

“COVID-19 is an unexpected, worst-case scenario for Ontario businesses,” said Erik Kehat, CEO of MaxTV Media, in the release. “Many restaurants may have been struggling before the crisis, but now they are being forced to lay off staff and close their doors for everything but delivery and pickup to be responsible business owners. Spending on new marketing campaigns is simply not an option for these businesses right now. We wanted to step up and help them reach local customers in a new way to keep sales coming in.”

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Any small business interested in the free-targeted advertising offer can connect with MaxTV Media by emailing info@maxtvmedia.com.

In addition, 100 new screens are being donated free of charge to Ontario condo management companies for the duration of the COVID-19 pandemic to support emergency communications between condo management and residents. The notice boards can be remotely accessed so that condo management can safely update residents who are working from home and can’t access the condo building.