Papa Murphy’s tops in customer loyalty in U.S., says study

Canadian Pizza
July 30, 2014
By Canadian Pizza

July 30, 2014, Vancouver, Wash. – Take ’n’ bake pizza franchise Papa Murphy's has been ranked the brand gen Xers and boomers in the U.S. are most likely to return to in the near future in a Technomic study.

The findings were compiled from data by Technomic ’s Consumer Brand (CBM) program, which runs over 95,000 consumer surveys per year and offers insights on perceptions from recent experiences across 128 leading U.S. restaurant brands.

“Papa Murphy’s is a fresh approach to pizza. Today’s customer demands the freshness, quality and value that our unique Create, Take and Bake brand provides and, as a result, customers reward us with their loyalty,” said Ken Calwell, the company's president and chief executive officer, in a release. “The results of this study demonstrate not only the strength of our concept but the hard work of the entire Papa Murphy’s team to ensure we are providing our customers with high-quality pizza made with fresh handmade dough and other premium ingredients all for a value price that keeps customers coming back.”

According to the Technomic data, 53 per cent of generation X (aged 38-48, born between 1966 and 1976) and 57 per cent of baby boomers (aged 49-68, born between 1946 and 1965) strongly agreed that they would return to Papa Murphy’s in the near future. The chain ranked second for millennials with 52 per cent (aged 22-37, born between 1977 and 1992).

Key attributes driving intent to return for baby boomers include staff friendliness, excellent reputation, prices relative to similar restaurants and payment handling timeliness. Generation Xers noted cleanliness, convenient location, and beverage variety and quality.

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