Nov. 18, 2014, Newton, MA – Boston Pizza has selected the Paytronix Rewards platform as the foundation for its new Boston Pizza MyBP Program.
The pizza chain selected Paytronix because of its deep expertise in casual dining, proven integration with both the POSitouch point of sale system and the ONOSYS online ordering system, said a news release from Paytronix.
Targeting the 40 million guests who visit its 350 restaurants each year, the Boston Pizza MyBP Program focuses on food, service, the restaurant experience and connection to the community. Using a loyalty, gift, comp and email platform, MyBP also includes the Paytronix REST integration, which enables it to incorporate mobile apps and social media experiences into its loyalty program.
The software is designed to drive enrolment, personalize and improve the experience and measure guest lifetime value.
"Paytronix is a big part of Boson Pizza's initiative to rebuild and refocus its loyalty program around food service and the customer experience," said Alexander Green, vice-president of marketing, Boston Pizza, in a news release.
"Boston Pizza's selection of Paytronix as the engine for its MyBP infrastructure is a great endorsement of our strong technical foundation, proven POS integration and significant mobile and messaging capabilities," said Saad Khalid, product manager of Paytronix, in the release.