Marketing expert Michelle Brisebois to judge Best Pizza Kit in Canadian Pizza Virtual Competitions in September
By Canadian PizzaNews Business and Operations
2020 was the year of pivoting your business and for many pizzerias that took the form of offering take-home pizza kits for customers to assemble at home – to help them experience the satisfaction of pizza making and spend time with their families.
Do you have a great take-home pizza kit? We invite you to enter our Canadian Pizza Virtual Competitions!
Best Pizza Kit is Gold Plus-sponsored by Ardent Mills. Here’s how it works: Give us the name of your take-home pizza kit, detailed instructions for customers, a photo and a video describing your entry.
Our professional judge will choose a winner who will pocket a $300 Visa Gift Card!
We’ll also present a People’s Choice Award based on total votes from operators, staff and all Canadians (including your customers)!
Meet the judge
Marketing expert and longtime contributor to Canadian Pizza magazine Michelle Brisebois will judge our Best Pizza Kit in the Canadian Pizza Virtual Competitions.
Brisebois is a marketing consultant specializing in e-commerce and digital content strategy and retail/in-store activation. Michelle has worked in the food, pharmaceutical, financial services and wine industries. As part of her role at Rich Products, she was involved in marketing pizza kits. Michelle has written many lively features for Canadian Pizza magazine on pizza and restaurant trends, including ghost kitchens, loyalty programs and meal kits. She can be reached at firstname.lastname@example.org.
Pizza kits will be judged on:
Visual appeal: Is the kit nicely presented, organized, and ingredients appear to be fresh and enticing.
Originality: Is the branding clever? Are the recipes “tried and true” or with a twist that demonstrates an understanding of “white space” in the market that creates a point of difference?
Ease of use: Are the steps clearly outlined and easily understood. How much time and or special equipment will the consumer need to invest in putting the kit together to make a finished product.
Packaging: Is the packaging sturdy, is it appropriate for the target market, easy to open and protective of the product?
Marketability: Who is the target market and is it large enough to generate sales? List four marketing channels you plan to use to develop your market ie: retail grocery, online, take out, delivery for sales and traditional and digital marketing for your promotional channels. Will you use sampling, social media, work with influencers, etc?
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