Welcome to Market Your Pizzeria Week!
Hungry for ideas to help your pizzeria stand out? Canadian Pizza is highlighting marketing tips during Market Your Pizzeria Week!
This page will focus specifically on marketing information and encouraging idea exchange.
Here you will find:
- Top 10 marketing tips from Canadian experts
- Tourism and community marketing ideas
- Getting involved in the community
- Ideas for highlighting your signature pizza
Browse or search pizza marketing topics and share these resources with your team to make your pizzeria stand out!
The pizza industry is no slouch when it comes to promoting and supporting good causes. Judging by the number of charity efforts linked to independents and chains, community giving is in its DNA.
In a special video wrap-up of Market Your Pizzeria Week, we find out how Two Guys and a Pizza Place owner Cory Medd makes his pizzeria stand out, learn how ‘retailtainment’ brings fashion and pizza together in Paris, Ont., and see what marketing topics the Canadian Pizza Show has in store.
We forget sometimes that pizza is fun. It’s a sentiment not lost on Chip Foster, the Canadian fashion designer known for his premium jeans beloved by the likes of Robin Wright, Sarah Jessica Parker and Beyonce.
Published in Profiles
Hosting a special event is an opportunity to create a one-of-a-kind customer experience that, when done successfully, will increase your customer base, deepen customer loyalty, build relationships, strengthen partnerships with other businesses in your community, and increase profits.
Your pizzeria’s website creates an instant picture that tells the story of your business. Or at least it ought to. If you take advantage of the Internet’s power to reach a pile of people in a matter of seconds, then you are one step closer to having a very successful pizzeria business. Business owners I know in various fields all have websites. I don’t think the question anymore is “Do you have a website?” Rather it’s, “What’s your URL?” Clients view websites as a basic requirement for any business.
Marketing pro Kamron Karington provides a great example of a press release you can tailor to fit your pizzeria and send to your local newspapers and publications. The message here: make sure it's newsworthy and write it like a story.
Today's marketing wisdom from Hilary Drago, marketing manager at Pizzeria Libretto in Toronto.
Published in Tools of the Trade
Entrepreneurs typically have great marketing instincts that allow them to identify a business opportunity, launch it and grow it.
People are constantly moving in and out of your neighbourhood, and I am pretty sure you already know that moving is one of the most stressful moments in a person’s life. During moving time, the majority of people will call for a pizza as they don’t have the time, the energy or the resources to cook. Since these new neighbours will now soon be looking for their new favourite pizza place, they may just give you a call for a pizza.
Email has been around a long time. I always think way back to the days of AOL and getting so excited to hear the old “You’ve got mail” notification.
Back-to-school season suggests a busier time for most families and a return to more regular business for a pizza restaurant. There are many quick-service and fast-casual restaurants that are working hard to promote to elementary schools, high schools and the more lucrative university market, and this is why you have to work harder to bring students and families back to your pizzeria.
Hungry for ideas to help your pizzeria and your product stand out? Hop on to CanadianPizzaMag.com next week to get marketing tips from pros who know the Canadian industry.
Canada is turning 150 years old this year and as we ramp up for the big event July 1, you can sense the momentum.
The winter months, especially just after the holidays, can be the most depressing time of the year. Research has shown that weather can have a great effect on the buying habits of consumers, with many restaurant and food-service operators reporting that bad weather usually comes with a decline in sales.
Mississauga, Ont. – Engaging in your community, capitalizing on social media and marketing to millennials were all topics of discussion during a well-attended educational panel held at this year’s Canadian Pizza Show. The overriding message: get out there and be authentic.
The greatest challenge for any independent pizzeria is getting the word out, also known as marketing.
Imagine pulling up to a gas station and discovering the pump you’ve chosen is out of service or that you have to wait your turn. Perhaps the receipt printer was broken. Maybe you work for the gas station and have been a loyal employee for years. Would any of these circumstances prompt you to expect the gas station to say, “So sorry, that tank of gas is on us. Yep, that $60 worth of petrol is free and clear and our way of acknowledging our error”? The notion seems ridiculous.
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Calgary Franchise Show
February 9-10, 2019
Toronto Franchise Show
February 23-24, 2019
Restaurants Canada Show
February 24-26, 2019
International Pizza Expo
March 4-7, 2019
Edmonton Franchise Show
March 23-24, 2019
Bakery Showcase Montreal
May 5-6, 2019