Canadian Pizza Magazine

News
MADD Canada and Gino’s Pizza team up


May 29, 2012
By Marketwire

May 29, 2012, Oakville, Ont. – With
proms and graduation parties dominating the social calendars of
students over the next few weeks, the anti-impaired driving message is
more important than ever. MADD Canada and Gino's Pizza have teamed up to visit high schools to urge students to
stay safe and drive sober.

May 29, 2012, Oakville, Ont. – With
proms and graduation parties dominating the social calendars of
students over the next few weeks, the anti-impaired driving message is
more important than ever. MADD Canada and Gino's Pizza have teamed up to visit high schools to urge students to
stay safe and drive sober.

Gino's Pizza representatives started the day on a fun note at Monsignor Percy Johnson Catholic High School with t-shirt and soccer ball giveaways. The event then got more serious
as students were introduced to Jesse and followed his fictional story,
from his terrible decision to drive impaired through the resulting
horrific crash and into the criminal justice system where he faces the
consequences of his actions. Jesse's bright future and plans for
university are replaced with the possibility of a prison term and a
criminal record.

"Damages shows young people how quickly a fun night
of celebrating can turn to tragedy if someone gets behind the wheel
impaired," said Carolyn Swinson, Past Chair on MADD Canada's National
Board of Directors and a member and volunteer of the MADD Toronto
Chapter. "It's a message we truly hope they take to heart and remember
when they are out celebrating their grads and proms this season."

Advertisment

"Gino's Pizza is pleased to work with MADD Canada in this
effort to reach students and get them thinking about what they can do to
protect themselves and their friends from impaired driving," said Sonia
Gangar, director of marketing for Gino's Pizza.

Young people, more than any other age group, are over-represented in alcohol-related crashes:

  • In 2008, young people between the ages of 16 and 25 made
    up 13.7 per cent of the population, yet accounted for almost 33 per
    cent of alcohol-related crash deaths.
  • Young people have high rates of driving after drinking
    and of being a passenger of a driver who has been drinking or taking
    drugs.

Educating youth about the very serious consequences of
impaired driving is critical to MADD Canada's mission to stop impaired
driving. The School Assembly Program has been a cornerstone of MADD Canada's youth services since 1994.