April 26, 2010, Detroit, MI – With a new Karate Kid film coming out, Little Caesars has teamed up with Pepsi to launch a new scratch-off game promotion.
The promotion will be marketed across the U.S. and offers customers the chance to win a year of movie tickets, pizza, and Pepsi beverages, among other prizes. The film, starring Jaden Smith and Jackie Chan, will be released in theatres on June 11.
"Little Caesars Pizza, Pepsi, and The Karate Kid make the perfect combination for family fun," said Linda Jaworski, senior vice president of marketing and communications for the pizza company. "Little Caesars Pizza is excited to bring this promotion to our customers for the chance to win great food and entertainment."
Customers can receive a "Your Ticket to Kick It" scratch card by visiting participating Little Caesars restaurants and purchasing a fresh Hot-N-Ready pizza with any Pepsi product. The promotion begins on April 26 and continues while cards last. Customers simply scratch off their card to determine if they have won the grand prize of a year's worth of movie tickets, Little Caesars pizza, and Pepsi beverages, or other prizes including individual movie tickets, movie posters, The Karate Kid merchandise, or discount coupons for pizza and pop products.
"We're proud to work with Little Caesars on this exciting program," said Margery Schelling of PepsiCo. "The chance to win prizes associated with The Karate Kid, which promotes confidence and leading an active lifestyle, will delight the whole family."
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