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Liquor rebate program for bars and restaurants in New Brunswick

By Canadian Pizza   

News Business and Operations Finance Alcool NB Liquor liquor licensing restaurants canada

Fredericton – Alcool NB Liquor is introducing a new rebate program to be offered to bar and restaurant licensees purchasing beverage alcohol for their establishments.

Restaurants Canada welcomes the announcement of the program, which will come into effect on April 1, 2020.

“Bars and restaurants make up a sizeable share of the ANBL customer base and this new program will go a long way to strengthen their ability to contribute to the province’s tourism and hospitality industry,” said Luc Erjavec, Restaurants Canada vice-president for Atlantic Canada, in a news release. “This is welcome news for our licensed members in New Brunswick, who have long awaited a volume discount on beverage alcohol similar to what is available in the other Maritime provinces.”

As part of ANBL’s new three-year plan to become more competitive with neighbouring jurisdictions, its new program will offer licensees a five to 10 per cent rebate on wine and spirit products, and a one per cent rebate on certain categories of beer products. Further details of the program will be announced at a later date.


The new program fulfils a key request from Restaurants Canada’s Raise the Bar report. The latest report, released in 2019, called on New Brunswick to make good on its promise to give volume discounts to bar and restaurant licensees.

Restaurants Canada has been working closely with ANBL to bring about this critical policy change and looks forward to continuing to improve conditions for the province’s licensed bars and restaurants, the association said in the release.

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