Canadian Pizza Magazine

Products Front of House New Products
Lime Flavours Make Summertime Soda Debut


April 18, 2008
By Canadian Pizza

Topics

pepsi_limeCanadians will experience a little extra zing in their
cola this summer. Pepsi-Cola Canada Ltd. has announced the release of
Pepsi Lime and Diet Pepsi Lime® in Canada.

pepsi_limeCanadians will experience a little extra zing in their cola this summer. Pepsi-Cola Canada Ltd. has announced the release of Pepsi Lime and Diet Pepsi Lime® in Canada. “Lime is the flavour today in all types of food and beverage categories,” said Richard Burjaw, vice-president of marketing for Pepsi.  “It’s a flavour that’s fun, exciting and active – a perfect match for the Pepsi-Cola brand.”

Pepsi Lime and Diet Pepsi Lime are available in a variety of packages including 591ml bottles, 2L bottles and 12-pack cans wherever Pepsi products are sold.

Packaging for the new flavours will be accented with green lettering and feature a slice of lime.  Point-of-sale displays and merchandising, public relations and a cinema spot featuring a pair of friendly, animated lime characters, informally known as the “Lime Guys,” will support the launch of the lime-flavoured colas.

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Pepsi Lime and Diet Pepsi Lime join other lime-flavoured products in the PepsiCo family of brands, including Quaker Crispy Minis Sea Salt & Lime and Tostitos Hint of Lime Tortilla Chips. 

Pepsi-Cola Canada Ltd. is a leader in the Canadian beverages industry and markets a variety of beverages.


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