Canadians’ interest in health continues to grow, boosting competition in the healthy food and beverage landscape, according to a report from research firm Technomic.
The 2018 Canadian Healthy Eating Consumer Trend Report report explores the opportunities and challenges arising as consumer definitions of health evolve and health trends become more demanding.
“Restaurants are quickly adopting health trends by adjusting menu offerings to be plant-based or gluten-free and adding information such as calorie counts,” says Anne Mills, senior manager of consumer insights at Technomic. “As consumers’ health definitions evolve and competition heightens, looking beyond a one-size-fits-all approach to health can help differentiate.”
Key takeaways from the report:
- 39% of consumers say healthy options at restaurants taste better than they did two years ago
- 56% of consumers say it’s important to eat healthy and pay attention to nutrition
- 29% are more likely to visit a restaurant that offers some healthy options, even if they don’t end up ordering a healthy dish
The 2018 Canadian Healthy Eating Consumer Trend Report compiles findings from more than 1,200 consumer responses, as well as the company’s proprietary Ignite menu data on healthy item trends. For more information, visit technomic.com.
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