Tools of the Trade
Today's marketing wisdom from Hilary Drago, marketing manager at Pizzeria Libretto in Toronto.
Here are the answers to Michelle Brisebois' Marketing Insights trivia:
Las Vegas, NV – Hobart has announced it will give away a custom-painted Legacy HL662 Pizza Mixer valued at $20,000 during the 2017 International Pizza Expo next week in Las Vegas.
Spicing up pizza toppings with ethnic influences was a noticeable trend from ingredient exhibitors at this year’s Canadian Pizza Show, but it was simplicity that won over the judges in the Canadian Pizza magazine Chef of the Year competition, which saw a repeat champion showcasing a very modern-world pie.
I’ve had the honour and privilege of judging for the International Pizza Challenge and finals at the annual Pizza Expo in Las Vegas, and I’ve also judged in Italy and France.  I’m often asked about how a pizza is evaluated. While most competitions have their own distinct rules, after years of experience, I’ve incorporated my own methods into the guidelines for each event.
Charlottetown – An entrepreneur in Prince Edward Island has developed a fry-cutting machine that can cut 23 kilograms, or 50 pounds, of potatoes in less than a minute. CBC News reports. | READ MORE
Salinas, CA – California oven manufacturer Forno Bravo has updated the Intertek certification in Canada of its wood- and gas-burning commercial pizza ovens and wood-burning residential pizza ovens.
Canadian Pizza magazine’s annual pizza party, held Oct. 19 at the International Centre in Mississauga, Ont., provided a trifecta of attractions: a trade show tailored to the pizza industry, an educational program aimed squarely at helping operators thrive and a competition stage that delivered on excitement.
Toronto – A car that allows customers to order food from a restaurant through an integrated tablet is on display at Roy Thomson Hall in Toronto. The Globe and Mail reports. | READ MORE
For some operators, getting the gum line right is a big problem. Luckily, there are a few things you can do to improve the gum line on your pie.
The food truck phenomenon that travelled through the United States has made its mark on Canada. Larger cities like Vancouver, Hamilton, Calgary, Ottawa and Toronto are filled with gourmet food trucks and mobile eateries, and the trend is still making its way across the country. Over the last year, New Brunswickers have had the chance to see what the hype is about thanks to Pizza del Fuego, a travelling wood-fired pizzeria owned and operated by Natasha Miller and Cody Pendleton. Pizza del Fuego is a popular staple in farmers markets across the province. Canadian Pizza spoke to Miller about the inspiration behind the business, and some of the trials and tribulations of owning a mobile eatery.
December 9, 2011 - With a staggering seven per cent average rise in food cost in 2011, restaurant operators are being more cautious than ever about managing inventory. Inventory software helps restaurant operators pinpoint problems such as over-portioning, waste, and theft. The resulting impact on food cost—and bottom-line profitability—can be significant.
The battle of the barbecue has begun, and with it, a season of pizza promotions complemented or inspired by its very foe.
Cleaning the gas grill is probably not the most enjoyable activity barbecue owners face each spring season, but it’s a task that must be done.
Last year, I went to an intense, four-day operations boot camp in Las Vegas, conducted by David Scott Peters of Smile Button Enterprises.
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