Canadian Pizza Magazine

Hospitality company switches gears to launch Project Safety Box

By Canadian Pizza   

COVID-19 Updates News Business and Operations

Photo: Project Safety Box

Toronto – Honeycomb Hospitality group has pivoted its business to distribute safety boxes containing essential items such as masks and hand sanitizer after COVID-19 nearly decimated their restaurant operations.

The company’s ultimate goal is to provide essential items in a quick and efficient manner and to donate one million medical-grade masks to frontline health-care workers.

Project Safety Box launches as Toronto recently mandated face masks in all indoor public spaces and public transit use. Many Canadian municipalities are now debating similar policies, and if put into effect across Canada, the demand for essential items like face masks will continue to rise.
Each box will contain face masks, gloves, hand sanitizer, surface sanitizer and immune boosters. They will be sold online and will offer fast, contactless delivery anywhere in Canada.

“When faced with the unsettling knowledge that essential items were increasingly hard to find, with demand for some products surging up to 500 per cent, we began brainstorming how to solve this problem right away,” said Matty Tsoumaris, partner at Honeycomb Hospitality and co-founder of Project Safety Box. “We had a diverse group of entrepreneurs around the table who shared a history of collaborating together and had complementary skill sets including e-commerce, technology, logistics, and marketing. That evening, the concept for Project Safety Box was born.”


Honeycomb Hospitality owns and operates Baro, The Loft On King and other dining and nightlife establishments that were forced to close all dine-in operations in March. They quickly pivoted and launched Project Safety Box in the hopes they could address lack of accessibility of essential items and protective gear.

Each safety box is customizable, including options for essential items for individuals and families starting at $39 Cdn. Each box follows strict regulatory guidelines and sources only the best quality products to ensure the highest level of protection.

“Supply shortages means visits to three or four different stores, which is counterproductive, inefficient and amplifies the possibility of the virus spreading,” said Project Safety Box co-founder Tom Yawney. “With Project Safety Box, easy online ordering, Canada-wide shipping and contactless delivery will make it easier to get the products that people need.”

With each purchase of a Project Safety Box, five medical-grade face masks will be donated to Sinai Health.

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